bermuda tourism

BERMUDA CAMPAIGN

Our objective was to continue building brand equity and drive tourism by appealing to an upper-class, east coast demographic, who until now, may have never considered Bermuda as a quick, weekend getaway. 

To accomplish this, it was crucial to execute a proximity message (less than 500 miles from North Carolina) in a way that would stand out in an over-saturated, island tourism market. What resulted was a visually-arresting campaign that set itself apart from competitors — showcasing Bermuda as a quick destination hop “from your world to ours, in less than 2 hours.”

PRINT/ OUTDOOR

BERMUDA “Routine”

BERMUDA “Work”

GUERRILLA
Airplane Window Visor
"Closer than you think."

Grand Central Display
"Your world to our world. Less than 2 hours away."

ART DIRECTION: Husani Barnwell (ACD / Art Director)