CHRysler / jeep/ dodge

DODGE DART CAMPAIGN

With millennials dominating the marketplace, Dodge undertook a complete redesign of their iconic Dart line. Casting aside the "standard, compact of old," Dodge sought to appeal to a tech and money savvy generation of young professionals. 

Sleek, intelligent, agile and powerful, the new Dodge Dart was the rebel in what was once a class of sameness — revolutionizing what a compact should be, no matter who is behind the wheel.

ART DIRECTION: Husani Barnwell (ACD / Art Director)