FREEKICK.bank

FREEKICK SOCIAL MEDIA

FreeKick.Bank is a financial product created and launched by Austin Capital Bank. Credited as being one of the best financial credit building services on the market, FreeKick is a premium, FDIC-insured savings account that provides identity protection and credit building for teens and young adults who otherwise would not be able to build individual credit until the age of 18.

The social campaign targeted working parents to educate them about the importance of building and securing good credit for their teens—something that can pay dividends as they graduate high school and go off into the world. To accomplish this, the client requested a range of posts that ran the gamut from the conceptual, to more educational and direct.

Using the the lock image for inspiration, we began by employing a series of visually conceptual posts showcasing the benefits that having good credit can unlock. These included incorporating the lock iconography as a whole, as well as isolating and employing the colorful shackle portion for a fun, tongue-and-cheek approach.

LAUNCH 

Weekly posts on LinkedIn, Facebook, Instagram, and Twitter (X) focused on educating parents about the benefits of registering a monitored account for their teens.