mARS Inc.

MEGA M&MS CAMPAIGN

MARS Inc. sought to expand their M&Ms candies line to include a "mega size" product. Geared towards young adults, I was tasked with launching Mega M&Ms as a separate entity and without the use of their famous CGI characters. Small problem though — how does one go about advertising a spin-off product called "MEGA," when said product is only 3 mm larger than the iconic original?

MEGA M&Ms “Cubicle”

MEGA M&Ms “Sharing” (Featuring Jim Parsons & Ellie Kemper)

MEGA M&Ms “Boss”

SNICKERS CRUNCHER “SUV”

ART DIRECTION: Husani Barnwell (ACD / Art Director)