prudential financial

ONLINE MARKETING

As an in-house consultant and writer with The Prudential Customer Office Content Team, I was responsible for crafting a variety of messaging including product emails, monthly digests, online videos, website copy, scriptwriting, and direct mail. 

Below is a mobile-optimized sampling of this work:

Digest Email Communications
These monthly emails are sent to clients and prospects who opt-in to Prudential's nurture stream and can include financial tips, interactive tools, videos, and/ or articles:

(Click To View September & Holiday Digests)

Product / Purchase Emails
Whereas monthly digests serve as a "top of funnel" marketing initiative, clients and prospects within the nurture stream also receive a variety of middle and bottom funnel, product-focused emails throughout the year:

(Click To View Life Insurance & Annuity Purchase Tracks)

Beneficiary Email Communications

Following the passing of a loved one and the filing of a death claim, life insurance beneficiaries are entered into Prudential's email nurture stream. Beyond the initial email containing important claim information, Prudential engages beneficiaries through a series of emails directing them to resources that can assist with emotional support and the financial intricacies (funeral planning; legal guidance) involved following such an event:

(Click To View Email Journey)

LINK BY PRUDENTIAL
LINK by Prudential is a "hybrid financial advisor" combining self-automated digital services with live representatives offering personalized financial planning, recommendations for insurance, annuities and investments in a portfolio of exchange-traded funds.

In addition to co-writing site pages, my responsibilities included creating copy for interstitials and abandonment trigger emails.